ENGAGE PASSIVE CANDIDATES
Smart, experienced, highly sought-after candidates who are not actively seeking employment don’t typically log onto job boards. A great way to get them to notice your company is to target them on social media where they already have an established presence.
REACH A WIDER AUDIENCE
If paid advertising is not your journey, there’s the potential to reach an equally large (but less targeted) audience for free. Every time your company posts a job listing, you create another opportunity for that content to be shared across the digital universe. If you can get your co-workers to share, comment and like your post you’ll also significantly increase the visibility of your post.
MATCH CANDIDATE PERSONAS WITH THEIR IDEAL CHANNEL
Depending on your industry or desired candidate persona, you can power up your social media recruiting strategy by choosing the platforms your potential candidates use the most. You can even take advantage of built-in insight tools to perfect your job ads with measurable KPIs.