Millennials and Gen Z combined are the largest job seeking group in the workforce; and as Baby boomers retire, Gen Z and Millennials will comprise even more of the total workforce. The main difference between these generations and previous age demographics is that they were born with social media in hand.
73% of millennials and Gen Z (18-35 age group) found their last position through a social media platform highlighting the importance of aligning recruitment with modern behaviors.
What is Social Recruitment?
Social recruitment is the process of recruiting candidates through social media platforms, like Instagram, TikTok, Twitter, Facebook, LinkedIn, and other websites, including online forums, job boards, and blogs. Also referred to as social media recruiting, social hiring, and social recruitment, this modern way of recruiting enables organizations to reach passive candidates, gather more referrals, have better targeting abilities with desired candidates, showcase your organizational culture, and save money.
THE PROS OF RECRUITING VIA SOCIAL MEDIA
Increased Visibility With over 1 billion active daily Instagram users, 1.79 billion active daily Facebook users and 706 million LinkedIn members, the potential for using social media to reach a larger candidate audience is massive!
Constant Presence with Top Talent If you’re trying to stay at the top of candidates’ minds, it’s time to tap into the platforms they use most. By researching your target demographic and funneling content and job ads through those channels, you create constant ways to engage passive candidates.
Reduced Cost of Hire Social media advertising is significantly less costly than traditional recruitment methods.
Easier Referrals A major part of social media is sharing content. This means job advertisements can travel across the digital universe between current employees and their family members, friends, former colleagues, fellow group members, etc. without relying only on word-of-mouth.
SOCIAL RECRUITING IS
The employment of this modern strategy can save you both time and money as well as increase the chances of reaching candidates that align with the current generation's behaviors, something that cannot be guaranteed with traditional recruitment methods.
3 REASONS TO USE SOCIAL RECRUITMENT
ENGAGE PASSIVE CANDIDATES
Smart, experienced, highly sought-after candidates who are not actively seeking employment don’t typically log onto job boards. A great way to get them to notice your company is to target them on social media where they already have an established presence.
REACH A WIDER AUDIENCE
If paid advertising is not your journey, there’s the potential to reach an equally large (but less targeted) audience for free. Every time your company posts a job listing, you create another opportunity for that content to be shared across the digital universe. If you can get your co-workers to share, comment and like your post you’ll also significantly increase the visibility of your post.
MATCH CANDIDATE PERSONAS WITH THEIR IDEAL CHANNEL
Depending on your industry or desired candidate persona, you can power up your social media recruiting strategy by choosing the platforms your potential candidates use the most. You can even take advantage of built-in insight tools to perfect your job ads with measurable KPIs.
HOW DO WE ATTRACT THE RIGHT CANDIDATES?
Passive candidates are not spending their time scrolling through jobsboards, but they are spending their time scrolling through social media. Studies show that 80% of the passive workforceis open to finding better job opportunities.
According to research, 67% of job seekers believe ads should contain information about salaries, benefits, location, commute time, and employee reviews.
Studies show that what makes a good candidate accept a position is payment and compensation (49%), a chance to achieve professional development (33%), and improve their work/life balance (29%).
66% of job seekers said they would wait only two weeks for a callback after which they consider the job a lost cause and move on to other opportunities
OUR ONLINE PRESENCE
We have the largest online following of any recruitment agency in Ireland on Instagram providing us with a competitor advantage within the market we operate. Our social media presence and modern marketing content ensures our recruitment services attract both the current and the future generations.
of millennials found their last job through a social media site, with this stat only growing among the Gen Z generation.
decrease in overall recruiting cost when using social media platforms.
of the workforce are passive - not actively looking, but would consider if offered an opportunity.