10/04/2022

Digital Marketing Manager,, Dún Laoghaire

We are currently looking to recruit a Digital Marketing Manager to join an online education company based in Dún Laoghaire. The role will be responsible for creating and leading a digital marketing strategy. This role offers a hybrid working option, two days in the office.

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

BS/MS degree in marketing or a related field
At least 4 years experience in digital marketing role
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with Google Ads and Google Analytics
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Apply Now

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