#10178 - Digital Marketing Executive, €35k - €40k, up to €20k commission, Dublin

We are looking to recruit a digital marketing executive based in Dublin for a competitive salary of €35k - €50k with and €20k on target earning on top of your salary. 

Key responsibilities:

• Plan, execute, and measure performance marketing activities:
  • Launch, monitor and optimize marketing spend in the different channels
  • Leverage all relevant digital marketing channels, including SEM, SEO, paid social media, native and referral campaigns
  • Ensure implementation of tracking (primarily UTM) to allow visibility into campaign performance at all stages
  • Measure and report performance against target KPIs of candidate lead generation, and media spend & identify potential deviations and determine alternatives to reach targets
  • Identify and pursue opportunities to optimize the media marketing ROI by interpreting results under different attribution models

• Budgeting and forecasting:
  • Execute marketing spend according to budget and control the spending to avoid deviations
  • Develop together with National Sales Director & Direct Sales Recruitment Managers a forecast for media spend and allocation to reach our target lead volumes within ROI marketing target
  • Develop and execute a combined audience and creative testing plan
  • Conduct formal A/B testing plans to optimize campaigns and channels
  • Launch an audience-focused strategy to maximize traffic volume and quality with a focus on an automated contact strategy with potential candidates throughout the recruitment process

Requirement:

A minimum of 2 years of experience in marketing in a digital environment: online marketing, online advertising, and traffic acquisition

• Analytical skills – has the ability to ask the right questions, analyze data, draw conclusions, and test hypotheses by applying statistical measures
• Good technical skills and hands-on experience with Google Marketing Platform [incl. Analytics, Google Ads, etc.]
• Good technical skills and hands-on experience with Facebook Ads manager and Snapchat Ads Manager
• Good technical skills and hands-on experience with Adobe CC [incl. Photoshop, After Effects, etc.]
• Be able to clearly communicate key findings and suggested development tactics
• Experience from working closely with media agency
• Strong understanding of web, digital and emerging marketing technologies
• Strong integrity and clean record

Package:

• €35k - €40k basic salary
• €20k on target earnings 
• €12k monthly budget for ad geenration 
• Monday - Friday

#10178

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